ABOUT US
What started in 2015 as a small regional tradeshow with the goal of shining a light on the importance of the Lower Rio Grande Valley as an emerging trade corridor and production zone has grown into one of the most important tradeshows in the industry. In just three short years, the Viva Fresh Expo has catered to sold out crowds and increased buyer attendance by over 140%.
Hosted by the Texas International Produce Association (TIPA), Viva Fresh focuses on networking, education and building relationships in a relaxed and intimate setting.
WHO ATTENDS
- Supermarket Retailers
- VPs of Produce/Floral, Produce Directors, Buyers and Specialists, Merchandisers and Category Managers
- Foodservice Operators and Distributers
- Produce Brokers and Buyers
WHO EXHIBITS
- Growers and Shippers
- Distributors
- Packers
- Commodity Boards
- Industry Suppliers
MEDIA RESOURCES
1502, 2022
TIPA Kicks Off Countdown to Viva Fresh with Keynote Speaker Announcement Highlighting Importance of Clean Eating
Mission, Texas; February 7, 2021 – The Texas International Produce [...]
1504, 2021
Viva Fresh reflections recall path to success
By Tom Karst, The Packer. April 7, 2021 If 2020 [...]
1703, 2021
Bear Creek Golf Course Open for Registration
It will certainly be a lucky St. Patrick’s Day for [...]
PHOTO GALLERY
- Photo Gallery, Viva Fresh 2024 – Houston
- Photo Gallery, Viva Fresh 2023 – Dallas
- Photo Gallery, Viva Fresh 2022 – Dallas
- Photo Gallery, Viva Fresh 2021 – Dallas
- Photo Gallery, Viva Fresh 2019 – San Antonio
- Photo Gallery, Viva Fresh 2018 – San Antonio
- Photo Gallery, Viva Fresh 2017 – Austin