About Viva Fresh2019-12-10T22:22:50+00:00


What started in 2015 as a small regional tradeshow with the goal of shining a light on the importance of the Lower Rio Grande Valley as an emerging trade corridor and production zone has grown into one of the most important tradeshows in the industry. In just three short years, the Viva Fresh Expo has catered to sold out crowds and increased buyer attendance by over 140%.

Hosted by the Texas International Produce Association (TIPA), Viva Fresh focuses on networking, education and building relationships in a relaxed and intimate setting.


  • Supermarket Retailers
  • VPs of Produce/Floral, Produce Directors, Buyers and Specialists, Merchandisers and Category Managers
  • Foodservice Operators and Distributers
  • Produce Brokers and Buyers


  • Growers and Shippers
  • Distributers
  • Packers
  • Commodity Boards
  • Industry Suppliers



Contact Information

About the Texas International Produce Association

The Texas International Produce Association (TIPA) was created in 1942 to represent the interest of shippers of Texas-grown fruits and vegetables. In 1996, the scope of TIPA was expanded to address the problems and opportunities surrounding the importation and marketing of foreign grown produce. TIPA’s member companies include: growers, shippers, import shippers, specialty shippers, distributors, and material and service providers.

COVID-19 Updates

The Texas International Produce Association has been monitoring the COVID-19 outbreak and has compiled information to help your business be prepared and take action.