Mark Your Calendars!

Viva Fresh Expo 2027

JW Marriott San Antonio Hill Country Resort & Spa

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Thank You to Our 2026 Sponsors

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2026 Highlights

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Pickleball Tournament

The Pickleball Tournament returned as a featured event, bringing together players of all skill levels for fast-paced matches and steady activity on the courts. Players rotated in and out of games, with spectators along the sidelines and conversations continuing between matches.

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Viva Fresh Open Golf Scholarship

The Viva Fresh Open Golf Tournament honored the legacy of Marvin Davis, recognizing his contributions to the produce industry and supporting the ongoing scholarship in his name. Participants spent the day on the course connecting with peers while contributing to a program that continues to invest in future industry leaders.

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In Bloom

In Bloom Women in Produce and the In Bloom Reception returned, welcoming attendees for an evening centered on connection and community. Conversations moved easily across groups, with engagement continuing throughout the event.

Y-TIPA

Y-TIPA returned as a space for the next generation of produce professionals, bringing young leaders together for networking, collaboration, and relationship-building. Attendees connected across companies and roles, with conversations continuing beyond the scheduled programming.

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Wine Tasting

The Mediterranean Wine Tasting debuted at 18 Oaks Steakhouse, where attendees gathered to enjoy a curated selection of wines paired with complementary flavors. The setting encouraged small group conversations, with guests moving between tastings and engaging throughout the evening.

2026 Fresh Perspectives

2026 Keynote – Hunter Pinke

Keynote speaker Hunter Pinke shared a message on resilience, gratitude, and finding joy through adversity. His perspective highlighted strength, purpose, and the role of mindset in navigating life’s challenges. No Bad Days!

"Consumomics^™" of Fresh Produce

Futurist economist Richard Kottmeyer, joined by Sabrina DeLay, explored the forces shaping the future of fresh produce and what they mean for the industry ahead.

Clean Eating Challenge: Walking the Walk

Clean Eating Challenge participants shared real stories, insights, and personal experiences from their journeys toward healthier habits and lasting lifestyle change.

Rapid Response: TIPA on the Buzzer Beaters of Produce Policy

TIPA’s Dante Galeazzi led a fast-paced session addressing key issues in produce policy, with each topic covered on the clock and insights delivered in quick succession.

Market Mayhem: The Forces Shaping Fresh Produce

Industry leaders broke down the headlines shaping produce, connecting global events to real-world impacts across the supply chain.

Highlighting The Tex-Mex Fresh Produce Corridor

The Tex-Mex Corridor is a vital hub for fresh produce, celebrated for its diverse offerings, strong partnerships, and commitment to sustainability. Strategically located, this region plays a pivotal role in the fresh produce industry, linking growers, shippers, and consumers with high-quality products.

Texas is home to over 60 fruit and vegetable crops and serves as the gateway for nearly 14 billion pounds of fresh produce crossing from Mexico by truck each year. In addition, over 145 million pounds of fresh produce are imported through Texas ports from countries like Colombia, Chile, Costa Rica, and China via boat. Virtually every fresh fruit or vegetable needed by North American grocery stores or restaurants can be sourced through Texas. At Viva Fresh, you’ll connect with the suppliers who make it all possible!