Mark Your Calendars!

Viva Fresh Expo 2026

JW Marriott San Antonio Hill Country Resort & Spa

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Thank You to Our 2026 Sponsors

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2026 Highlights

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Pickleball Tournament

The Pickleball Tournament returns as a featured event, showcasing players of all skill levels. This fast-paced competition highlights friendly competition, networking, and energy on the court as part of the overall event experience.

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Viva Fresh Open Golf Scholarship

The Viva Fresh Open Golf Tournament honors Marvin Davis, a respected industry leader and founder of Tex-Mex Sales. The scholarship celebrates his lasting impact, dedication, and legacy within the produce industry.

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In Bloom

In Bloom Women in Produce and the In Bloom Reception return, creating a dedicated space for women in the industry to connect, celebrate, and support one another in a meaningful and empowering environment.

Y-TIPA

Y-TIPA returns as a space for the next generation of produce professionals, bringing young leaders together for networking, collaboration, and relationship-building that supports the future of the industry.

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Wine Tasting

A new experience debuts this year—the Mediterranean Wine Tasting at 18 Oaks Steakhouse, featuring curated wines and inspired flavors that add a fresh, elevated element to Viva Fresh.

2026 Fresh Perspectives

2026 Keynote – Hunter Pinke

Keynote speaker Hunter Pinke will share an inspiring message on resilience, gratitude, and finding joy through adversity. His perspective offers a powerful reminder of strength, purpose, and the impact of mindset in overcoming life’s challenges.

“Consumonics” of Fresh Produce

Futurist economist Richard Kottmeyer, joined by Sabrina DeLay, takes the stage to explore the forces shaping the future of fresh produce and what they mean for the industry ahead.

Clean Eating Challenge: Walking the Walk

Clean Eating Challenge participants take the stage to share real stories, honest insights, and personal experiences behind their journeys toward healthier habits and lasting lifestyle change.

Rapid Response: TIPA on the Buzzer Beaters of Produce Policy

TIPA’s Dante Galeazzi leads a fast-paced, rapid-fire session tackling the biggest issues in produce policy, with each topic on the clock and insights coming quickly.

Market Mayhem: The Forces Shaping Fresh Produce

Industry leaders take the stage to break down the headlines shaping produce, connecting global events to real-world impacts across the supply chain.

Highlighting The Tex-Mex Fresh Produce Corridor

The Tex-Mex Corridor is a vital hub for fresh produce, celebrated for its diverse offerings, strong partnerships, and commitment to sustainability. Strategically located, this region plays a pivotal role in the fresh produce industry, linking growers, shippers, and consumers with high-quality products.

Texas is home to over 60 fruit and vegetable crops and serves as the gateway for nearly 14 billion pounds of fresh produce crossing from Mexico by truck each year. In addition, over 145 million pounds of fresh produce are imported through Texas ports from countries like Colombia, Chile, Costa Rica, and China via boat. Virtually every fresh fruit or vegetable needed by North American grocery stores or restaurants can be sourced through Texas. At Viva Fresh, you’ll connect with the suppliers who make it all possible!