Home2020-03-16T19:29:44+00:00
The Texas International Produce Association Announces the Cancellation of the 2020 Viva Fresh Expo

Mission, Texas; March, 16 2020:   The 2020 Viva Fresh Expo has been cancelled due to the increased concern for the health and safety of the exhibitors and attendees.  Going forward, the 2021 Viva Fresh Expo is scheduled for March 23-28, 2021 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

“We continued to weigh options for postponement but in light of the rapid escalation of COVID-19 and the dangers to public health, we could not in good conscience continue,” stated Dante Galeazzi, President & CEO of Texas International Produce Association (TIPA).  “This combined with the fact that the Center of Disease Control has recently stated that the evolving coronavirus outbreak could persist in the United States for several more months contributed to this decision.  The bottom line is that we will not put our exhibitors and attendees at risk.”

TIPA is also reviewing options to create an online platform to showcase the final results of  the Clean Eating Challenge which began last November and is due to wrap up on April 30.

Sponsors, exhibitors and paid attendees have the option to receive full credit that can be applied to the 2021 Viva Fresh Expo.  If they would like a refund, TIPA is asking to provide between 80-100% (less Paypal fees for payments made by card) by April 15, 2020.  “Because a considerable amount of costs have already been incurred to develop the 2020 Viva Fresh Expo and much of the promotion had taken place, we’re asking for this support on a situational basis,”  remarked Galeazzi.

Galeazzi also noted, “This will go a long way in ensuring our ability to continue to deliver the exceptional trade show experience that the Viva Fresh Expo has become known for.  We sent out a communication to all of the exhibitors, sponsors and attendees and we have received overwhelming support.  It is heartening for us to witness firsthand how the produce industry stands together during these difficult times.  We’re looking forward to the 2021 Viva Fresh Expo which will be held for the first time in the Dallas area.”

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“This focus on health and wellness really sets Viva Fresh apart from other regional trade shows so we’re looking forward to seeing the results of the Clean Eating Challenge. Each year the show brings a new, vibrant energy to the industry and highlights the growing importance of Texas and Mexico in fresh produce.”

– Kyle Stevens, Vice President of Produce for H-E-B

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Better Opportunities

The Viva Fresh Produce Expo was created in response to our industry's need.

Meaningful Networking Opportunitites

The Viva Fresh Produce Expo was created in response to our industry’s need for better opportunities to create meaningful networking opportunities that highlight products and build relationships.

Regional Tradeshow

This intimate and affordable regional tradeshow replaces the former Texas Produce Convention.

Intimate and Affordable

Hosted by the Texas International Produce Association (TIPA), the expo highlights the “Gateway to the Americas,” showcasing produce grown in the Southwestern United States and Mexico.

Networking and Education

The expo focuses heavily on networking and education.

Networking and Education

Virtual field tours, supermarket dietitian, merchandising trends, issues and opportunities with trade between Mexico and the U.S.

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SEGMENT OF THE INDUSTRY ATTENDING VIVA FRESH

The #1 trending regional trade show. But don’t take our word for it, check out our testimonials to understand why our participants have enjoyed Viva Fresh Produce Expo and are ready to signup for next year!

RETAIL / FOODSERVICE 34%
GROWER / SHIPPER 52%
WHOLESALE 4%
BROKER 5%
OTHER 16%

READ WHAT OTHER ATTENDEES ARE SAYING

Viva Fresh was a great show. It provided SunFed the setting to spend time with our valued friends and customers. The show is the right balance of kicking back while allowing business to happen. We’ll be back.
Danny Mandel, CEO/President SunFed “Perfect Produce”
Viva Fresh should be on everyone’s list of must attend shows if you’re looking for new sources of supply. This was our second year of attending we found more sources for products, and met more suppliers, definitely a big advantage for us to attend.
Joe Loiacano, Wendy's
Being a veteran of many shows in both food and transportation, I can honestly tell you that the schedule, format, presentations, and displays were the best I have ever seen on this scale. The professionalism from start to finish was impressive and your team should be very proud.
Cynthia Cunningham, H.E.B.
I really enjoyed all of the events and got to interact with many current and potentially future suppliers for Sam’s Club. The show really felt like a smaller version of the PMA Fresh Summit which made for a great environment.
Jeremy Coleman, Wal-Mart
I want to applaud the people behind the VIVA FRESH 2015. It was great!
Mani Skaria, US Citrus