The Texas International Produce Association Announces the Cancellation of the 2020 Viva Fresh Expo

Mission, Texas; March, 16 2020:   The 2020 Viva Fresh Expo has been cancelled due to the increased concern for the health and safety of the exhibitors and attendees.  Going forward, the 2021 Viva Fresh Expo is scheduled for March 23-28, 2021 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

“We continued to weigh options for postponement but in light of the rapid escalation of COVID-19 and the dangers to public health, we could not in good conscience continue,” stated Dante Galeazzi, President & CEO of Texas International Produce Association (TIPA).  “This combined with the fact that the Center of Disease Control has recently stated that the evolving coronavirus outbreak could persist in the United States for several more months contributed to this decision.  The bottom line is that we will not put our exhibitors and attendees at risk.”

TIPA is also reviewing options to create an online platform to showcase the final results of  the Clean Eating Challenge which began last November and is due to wrap up on April 30.

Sponsors, exhibitors and paid attendees have the option to receive full credit that can be applied to the 2021 Viva Fresh Expo.  If they would like a refund, TIPA is asking to provide between 80-100% (less Paypal fees for payments made by card) by April 15, 2020.  “Because a considerable amount of costs have already been incurred to develop the 2020 Viva Fresh Expo and much of the promotion had taken place, we’re asking for this support on a situational basis,”  remarked Galeazzi.

Galeazzi also noted, “This will go a long way in ensuring our ability to continue to deliver the exceptional trade show experience that the Viva Fresh Expo has become known for.  We sent out a communication to all of the exhibitors, sponsors and attendees and we have received overwhelming support.  It is heartening for us to witness firsthand how the produce industry stands together during these difficult times.  We’re looking forward to the 2021 Viva Fresh Expo which will be held for the first time in the Dallas area.”

REGISTRATION POSTPONED

RETAIL AND FOODSERVICE COMPANIES ATTEND FOR FREE

Registration, airfare and hotel expenses are complimentary for qualifying retail and foodservice companies. Since Viva Fresh launched in 2015, we’ve increased the retail and foodservice attendance by more than 110%. Moreover, Viva Fresh has a 100% satisfaction rate among surveyed attendees, who overwhelmingly agree that Viva Fresh meets their business needs.

HERE ARE FEW OF OUR PREVIOUS ATTENDEES

Albertsons Costco Kroger Restaurant Depot
Aldi Edson Farms Labatt Rio Produce
Associated Grocers Farm to Market Grocery Latin Specialities Safeway
Associated Wholesale Grocers Fiesta Mart Loblaw Save Mart
B. Catalani Fiesta Supermarkets Lowes Market Schnucks
Baldor Firehouse Subs Maria’s Tacos n More Sobeys
Bedford Farmers Market Fresh Concepts Markon SuperKing Market
Ben E Keith Freshpoint Meijers Sysco
Big State Produce Giant Eagle Payless Supermarkets Tom Thumb
Bondi Hardies Fresh Foods Performance Food Group United Supermarkets
Briner Harmons Potato Speciality US foods
Brookshire Grocery Harris Teeter PR PRoduce Wal Mart
Bristol Farms HEB Pro Act Wegmans
Caribbean Produce Exchange Jason’s Deli Real Produce Wendy’s
Chefs Table Krasdale Foods Reasors Foods Whole Foods

REGISTER TO ATTEND

TIPA Member

$745/person
    1. Grower/Shipper companies, Produce Broker-Buyers, Commodity Boards and Allied Industry Members.
    2. o To attend the other events and receptions, a ticket for each of the following events is required in addition to the badge cost:
      • Friday Meet and Greet – $50 per ticket
      • Welcome Reception – $85 per ticket
      • Keynote Luncheon – $55 per ticket
    3. This fee includes entry to the Expo during show hours and the educational sessions.
    4. Individuals or companies can only purchase tickets if they have paid for admission into the expo.
    5. Company sponsors can attend the show without purchasing a booth or the value of a booth if they are a Gold, Platinum or Diamond level sponsor.

Non-Member

$1045/person
    1. Grower/Shipper companies, Produce Broker-Buyers, Commodity Boards and Allied Industry Members.
    2. In order to attend the Keynote Session, Friday Luncheon or Welcome Reception, separate tickets can be purchased as part of the registration process.
      • Friday Meet and Greet – $50 per ticket
      • Welcome Reception – $85 per ticket
      • Keynote Luncheon – $55 per ticket
    3. This fee includes entry to the Expo during show hours and the educational sessions.
    4. Individuals or companies can only purchase tickets if they have paid for admission into the expo.
    5. Company sponsors can attend the show without purchasing a booth or the value of a booth if they are a Gold, Platinum or Diamond level sponsor.

Please refer to the 2020 Expo Rules for the Attendee Cancellation Policy

2020 Viva Fresh Rules and Guidelines

RETAIL & FOODSERVICE REGISTRATION

Retailer & Foodservice Registration

$FREE
    1. Retail and Foodservice companies are invited to attend for free and the Texas International Produce Association (TIPA) will fund the cost for travel expenses.
      • This includes a free pass into all the receptions and events
    2. TIPA reserves the right to set a limit to funding the travel for retail/foodservice attendees if the number of attendees exceeds three individuals per company (depending on the budget).

JW MARRIOTT HILL COUNTRY RESORT AND SPA

Back by popular demand, the JW Marriott provides a luxurious backdrop for the Viva Fresh Expo that offers networking, quality education and elevated food experiences.  Nestled in the San Antonio Hill Country, this expansive property has fairways and spa treatments for the adults, a lazy river plus waterslides for the kids and several restaurants to choose from.

We expect the JW Marriott to sell out quickly again this year, so be sure to register early at the special reduced rate starting at $264 per night using this link.

ROOM BLOCK SOLD OUT

Courtyard San Antonio North/Stone Oak at Legacy

New room rates available for attendees. Courtyard San Antonio North/Stone Oak at Legacy for 199 USD per night

1803 E. Sonterra Blvd., San Antonio, TX 78259

Phone: (210) 545-3100 Fax: (210) 545-3178

Shuttles will be provided from the overflow hotels to the JW Marriott from April 30 – May 2, 2020.
COURTYARD SAN ANTONIO / STONE OAK

HOTEL WARNING

Rooms should be reserved and confirmed ONLY with by either using this link to the Viva Fresh hotel reservations site or by contacting the JW Marriott directly at (210) 276-2500.   In the past, Viva Fresh has received reports about brokers contacting exhibitors to book hotel reservations.   These brokers falsely imply they are affiliated with show management and secure full or partial prepayment for their rooms from exhibiting companies. TIPA reminds its exhibitors that we have no affiliation with any of these room brokers. Please do not provide them with any details of your reservation and do not give them your credit card or any personal information.

JW Marriott
23808 Resort Parkway
San Antonio, TX 78261

Phone: 210-276-2500

UPDATED HOTEL CANCELLATIONS & CHANGES POLICY

All cancellations must be received by March 20, 2020. Deposits are non-refundable after March 20, 2020.  Contact Lilly Garcia at (956) 581-8632 to make any changes or cancel a reservation, on or before March 20, 2020.  If cancellations are made after March 20, 2020, you will not receive your deposit or may be subject to pay the full price of the reservation.

In addition, failure to check-in on the scheduled date of arrival may result in the loss of deposit and cancellation of room for the remainder of the stay.

San Antonio International Airport – SAT
9800 Airport Boulevard
San Antonio, TX 78216
The hotel and expo do not provide transportation to and from the airport

Valley International Airport – HRL
3002 Heritage Way
Harlingen, TX 78550

Holiday Inn San Antonio N – Stone Oak Area
7 miles from event hotel
Courtyard By Marriott San Antonio North/Stone Oak at Legacy
7 miles from event hotel
Hyatt Place San Antonio North/Stone Oak
7 miles from event hotel
Drury Plaza Hotel San Antonio North Stone Oak
8 miles from event hotel