Show Info
When is Viva Fresh Expo 2027?
Viva Fresh runs April 8–10, 2027 at the JW Marriott San Antonio Hill Country Resort & Spa. The event opens with Golf & Pickleball Day on Thursday, April 8, followed by a full day of education, receptions, and networking on Friday, April 9. The Expo Hall opens Saturday, April 10. Show opening times are below.
Show Opening Times
Attendees: Open to attendees from 10:30am to 4:00pm on Saturday, April 10, 2027.
Exhibitors: Access to the Nelson Wolff Exhibit Ballroom for move-in from 7:00am to 6:00pm on Friday, April 9, and from 6:30am to 8:30am on Saturday, April 10. Move-out begins at 4:00pm on Saturday and runs through 11:00pm.
*To alleviate crowding, we ask that exhibitors complete move-in before 8:30am on Saturday.
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