Viva Fresh Expo 2027 · Official Tournament

A Championship Round for the Produce Industry

Eighteen holes with the growers, shippers, retailers, and suppliers who move fresh across Texas and Mexico — benefiting the Viva Fresh Scholarship Fund.

April 8, 2027  |  TPC San Antonio — Oaks Course  |  Benefiting the Viva Fresh Scholarship Fund

The Story

Why We Play

The Viva Fresh Open extends the relationships built at Viva Fresh Expo onto the course. It’s a full day where the people who grow, ship, and sell fresh produce across Texas and Mexico compete, connect, and give back — with every entry and sponsorship dollar supporting the next generation of industry leaders through the Viva Fresh Scholarship Fund.

Compete

A championship-caliber round at one of Texas’ premier courses, with real stakes and real bragging rights.

Connect

Four unhurried hours with retailers, growers, and suppliers you don’t always get to sit down with at the Expo.

Contribute

Every foursome and sponsorship helps fund scholarships for students building their future in produce.

The Experience

Built for a Day You’ll Talk About All Year

Championship Golf

TPC San Antonio’s Oaks Course, home of the PGA TOUR’s Valero Texas Open.

Premium Player Gifts

A curated take-home kit players will actually use again.

Breakfast & Lunch on the Lawn

A proper sit-down start and a relaxed, open-air finish.

On-Course Refreshments

Beverage carts and food stations across all 18 holes.

Retailer & Supplier Networking

Deal-making, unplugged — no booth, no badge, just golf.

Sponsor Activations

Branded stops woven into the round, not off to the side.

On-Course Contests

Long drive, closest to the pin, and a putting challenge with real prizes.

Awards & Scholarship Presentation

Winners take the trophy; scholars take the stage.

Tee Sheet

Tournament Day Schedule

Countdown to Shotgun Start

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

TIME
ACTIVITY
7:00 AM
Registration & Continental Breakfast
8:00 AM
Driving Range Opens
8:30 AM
Opening Remarks
9:00 AM
Shotgun Start
2:00 PM
Lunch on the Lawn
2:30 PM
Awards & Scholarship Presentation
3:00 PM
Closing Remarks

Sponsorship

Sponsorship Opportunities

Premiere Visibility. Meaningful Impact.

Presenting Sponsor

Sponsor (exclusive, 1 available)

  • Top billing (“presented by”)
  • Two foursomes
  • Premier signage at registration & 18th green
  • Logo on player gifts & digital promotion
  • Recognition at awards
  • Featured Expo placement

Platinum Sponsor

  • Two golfer entries
  • On-course hole signage
  • Logo on digital promotion
  • Awards recognition

Gold Sponsor

  • One foursome
  • Prominent course & clubhouse signage
  • Logo on digital promotion & tee sheet
  • Awards recognition; Expo visibility

Silver Sponsor

  • One golfer entry
  • On-course hole signage
  • Logo on digital promotion

Register

Register Your Way

Choose the option that fits you best.

INDIVIDUAL GOLFER

Join a foursome and get paired with fellow industry players.

FOURSOME

Bring your own team of four for a full day on the course.

SPONSOR PACKAGE

Combine visibility with playing entries at any tier.

SCHOLARSHIP DONATION

Can’t make it out? Support a future industry leader directly.

VOLUNTEER

Help run the day, from registration to the 18th green.

Every Swing Supports a Scholar

Scholarships Awarded

Students Supported

Raised Since Inception

{

More than a scholarship, it was a vote of confidence from an industry I was proud to be part of.”

Recipient Name
Viva Fresh Scholarship Recipient
{

The scholarship I received didn’t just help pay for school — it told me the produce industry saw a future for me in it

Recipient Name
Viva Fresh Scholarship Recipient

Course Preview

2027 Host Course — Rotates Annually

AT&T Oaks Course at TPC San Antonio — designed by Greg Norman with Sergio García as player consultant; has hosted the PGA TOUR’s Valero Texas Open since 2010. Tree-lined corridors, wide rolling fairways, and 100 feet of elevation change.

Quick facts: Par 72 · 7,435 yards (championship tees)
Designer: Greg Norman
Valero Texas Open host since 2010.

Watch Video

Testimonials

“Viva Fresh brings the kind of energy and connection that makes the industry feel like a community.”

Mark Reynolds

Retail Produce Executive

“Supporting Viva Fresh is an investment in the next generation of produce and the people who make it possible.”

Daniel Martinez

Retail ProdGrower & Industry Sponsor

“Every year, I come back for the people, the conversations, and the relationships you just can’t build anywhere else.”

Chris Taylor

Returning Viva Fresh Golfer

FAQ

What’s the dress code?

Collared shirts and golf attire required. Soft spikes only — no metal cleats.

Can I rent clubs?

Yes, available at the pro shop — request during registration.

Is there a handicap requirement?

No. Scramble-style format, open to all skill levels.

Where do I park?

Complimentary self-parking on-site; valet available at the clubhouse.

What happens if there’s bad weather?

Tournament plays rain or shine; updates sent by email/text if needed.

Where should I stay?

JW Marriott San Antonio Hill Country Resort & Spa (host hotel, on-site).

When is the registration deadline?

Two weeks before the tournament, or when the field fills.

Is my registration or sponsorship tax-deductible?

A portion supporting the Scholarship Fund may be — a receipt will be provided.

Tournament Director

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email@domain.com

555.555.555

Sponsorship Coordinator

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555.555.555

Registration Support

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555.555.555

Scholarship Fund Representative

Name here

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555.555.555