Viva Fresh Registration Opens January 25th

2023-01-20T22:23:07+00:00January 23rd, 2023|News, Press Release|

Bigger, Bolder, Fresher, Better Than Ever - Viva Fresh Registration Opens January 25th Mission, Texas; January 20, 2023 – The Texas International Produce Association (TIPA) is excited to announce that general registration for the 2023 Viva Fresh Expo will open on January 25, 2023. The highly anticipated event will return to the incredible Gaylord Texan [...]

Call for Participants Join the Fourth Annual Clean Eating Challenge!

2022-06-17T14:07:29+00:00June 17th, 2022|News|

Mission, Texas; June 15, 2022: This year, eleven participants completed the third annual Viva Fresh Clean Eating Challenge which culminated at the Viva Fresh Expo last month. Since 2020, the Challenge has captured the attention of the produce industry as participants challenge themselves every year to incorporate more fruits and vegetables into their daily routines. [...]

Viva Fresh Open Golf Tournament to Raise Money for Scholarships

2022-03-09T18:10:14+00:00March 9th, 2022|News, Press Release|

Mission, Texas; March 7, 2022: The Texas International Produce Association is proud to announce that this year’s Viva Fresh Open charity golf tournament will posthumously honor Ken Martin, founder of Rio Queen Citrus. The Ken Martin Viva Fresh Open will be held over two consecutive days on Thursday afternoon April 21st and Friday morning April [...]

TIPA Kicks Off Countdown to Viva Fresh with Keynote Speaker Announcement Highlighting Importance of Clean Eating

2022-02-15T23:17:27+00:00February 15th, 2022|Clean Eating, News, Press Release|

Mission, Texas; February 7, 2021 – The Texas International Produce Association (TIPA) has announced Dave McGillivray as the 2022 Viva Fresh Expo keynote speaker at the Gaylord Texan Resort & Convention Center in Grapevine, Texas on April 21-23, 2022. McGillivray might not be a household name to the average American, but if you know anything [...]

Viva Fresh reflections recall path to success

2021-04-15T15:15:12+00:00April 15th, 2021|Attendees, Exhibitors, News, Press Release|

By Tom Karst, The Packer. April 7, 2021 If 2020 delivered a punch to the industry gut with the COVID-19 pandemic, the 2021 Viva Fresh Expo delivered a needed counter-punch. With its March 26-27 Viva Fresh Expo, the Texas International Produce Association pulled off the first major in-person industry gathering since the pandemic began. The [...]

Update on Mask Mandate

2021-03-08T17:29:20+00:00March 8th, 2021|Attendees, News, Press Release|

With the announcement that Governor Abbott  will rescind the mandatory mask order effective on March 10th, some have asked how this will affect Viva Fresh. Viva Fresh will continue to be a masked event Viva will adhere to all current safety plans Trade show and events will be mask-mandatory, except designated “mask optional” areas. The Gaylord hotel [...]

Viva Fresh and DMA Solutions Offer Tools Connecting Students with Ag Industry

2021-02-11T15:39:55+00:00February 11th, 2021|News, Press Release|

As the trend has shown for the past 11 months – things are a little different this year – and Viva Fresh’s Aggies for Fresh is no exception. The popular partnership with DMA Solutions (DMA) is back for the sixth year to virtually connect industry professionals to Texas A&M students. “Whether in-person or remote, our [...]

Viva Fresh Expo Welcomes 2021 with Hybrid Expo Model

2020-10-09T14:23:38+00:00October 9th, 2020|News, Press Release|

Mission, Texas; October 2, 2020:  The Texas International Produce Association is pleased to announce that the 2021 Viva Fresh Produce Expo will proceed as a hybrid event to include both in-person and virtual components that offer solutions for all attendees. The Viva Fresh steering committee spent extensive time and effort this summer and early fall [...]

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