About Viva Fresh2024-05-08T20:27:11+00:00

ABOUT US

What started in 2015 as a small regional tradeshow with the goal of shining a light on the importance of the Lower Rio Grande Valley as an emerging trade corridor and production zone has grown into one of the most important tradeshows in the industry. In just three short years, the Viva Fresh Expo has catered to sold out crowds and increased buyer attendance by over 140%.

Hosted by the Texas International Produce Association (TIPA), Viva Fresh focuses on networking, education and building relationships in a relaxed and intimate setting.

WHO ATTENDS

  • Supermarket Retailers
  • VPs of Produce/Floral, Produce Directors, Buyers and Specialists, Merchandisers and Category Managers
  • Foodservice Operators and Distributers
  • Produce Brokers and Buyers

WHO EXHIBITS

  • Growers and Shippers
  • Distributors
  • Packers
  • Commodity Boards
  • Industry Suppliers

MEDIA RESOURCES

PHOTO GALLERY

Contact Information

Ph: (956) 581-8632
info@texipa.org
www.texipa.org

About the Texas International Produce Association

The Texas International Produce Association (TIPA) was founded in 1942 by a group of industry leaders who shared a vision to expand the region’s produce industry. Today, the organization represents over 400 companies throughout the fresh fruit and vegetable supply chain, and educates, advocates, promotes and represents the $13 billion in fresh produce that is either grown in Texas or considers Texas its first point of arrival for domestic distribution. TIPA’s member companies include: growers, shippers, importers, distributors, material and service providers. For more information, visit www.texipa.org or call 956-581-8632.

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