MISSION, TX –Viva Fresh is hitting the links with the debut of the Viva Fresh Open “Swing for the Future” golf tournament, presented by Paramount Citrus.

The inaugural Viva Fresh Produce Expo will be held in Austin, Texas on March 26-28, 2015 and the golf tournament will be held at the Grey Rock Country Club on Thursday, March 26 and will start at 11:30 am CST.

Craig Slate, Senior Director of Retail Sales at IFCO said, “We’re excited to debut the Viva Fresh Open in conjunction with the annual Viva Fresh Produce Expo. The tournament will provide a great opportunity for expo participants to join together for some camaraderie, fun competition and a great cause – education.”

This new event will provide additional networking opportunities as well as raising funds for the Viva Fresh Education Scholarship Fund, which will support students and teachers whose curriculums are focused on nutrition and agriculture programming, according to a press release.

“The scholarship fund is something that we’re all passionate about and would like to see grow each year,” said Bret Erickson, President and CEO of the Texas International Produce Association. “Providing the gift of education is not only beneficial for our youth but a great networking extension for our Viva Fresh Expo.”

The industry has been buzzing about the debut of the Viva Fresh Produce Expo. If you missed what H-E-B’s Hugh Topper has to say about the event, check out our previous article by clicking here.

Registration includes entrance to the tournament, an awards reception where the first and second place teams for gross and net scores will be recognized and the 19^th Hole Celebration at the Grey Rock Biergarten for live music and games.

The Viva Fresh Produce Expo is certainly gearing to for a huge debut this March. Make sure you don’t miss it!