Bigger, Bolder, Fresher, Better Than Ever - Viva Fresh Registration Opens January 25th Mission, Texas; January 20, 2023 – The Texas International Produce Association (TIPA) is excited to announce that general registration for the 2023 Viva Fresh Expo will open on January 25, 2023. The highly anticipated event will return to the incredible Gaylord Texan [...]
Mission, Texas; June 15, 2022: This year, eleven participants completed the third annual Viva Fresh Clean Eating Challenge which culminated at the Viva Fresh Expo last month. Since 2020, the Challenge has captured the attention of the produce industry as participants challenge themselves every year to incorporate more fruits and vegetables into their daily routines. [...]
Mission, Texas; March 7, 2022: The Texas International Produce Association is proud to announce that this year’s Viva Fresh Open charity golf tournament will posthumously honor Ken Martin, founder of Rio Queen Citrus. The Ken Martin Viva Fresh Open will be held over two consecutive days on Thursday afternoon April 21st and Friday morning April [...]
Mission, Texas; February 7, 2021 – The Texas International Produce Association (TIPA) has announced Dave McGillivray as the 2022 Viva Fresh Expo keynote speaker at the Gaylord Texan Resort & Convention Center in Grapevine, Texas on April 21-23, 2022. McGillivray might not be a household name to the average American, but if you know anything [...]
By Tom Karst, The Packer. April 7, 2021 If 2020 delivered a punch to the industry gut with the COVID-19 pandemic, the 2021 Viva Fresh Expo delivered a needed counter-punch. With its March 26-27 Viva Fresh Expo, the Texas International Produce Association pulled off the first major in-person industry gathering since the pandemic began. The [...]
It will certainly be a lucky St. Patrick’s Day for many as the Texas International Association (TIPA) announces that due to extraordinary interest in this year’s sold-out Viva Fresh Golf Open they have secured a second course to accommodate expo attendees. The Cowboys Golf Club is an 18-hole course and has been sold out [...]
With the announcement that Governor Abbott will rescind the mandatory mask order effective on March 10th, some have asked how this will affect Viva Fresh. Viva Fresh will continue to be a masked event Viva will adhere to all current safety plans Trade show and events will be mask-mandatory, except designated “mask optional” areas. The Gaylord hotel [...]
As the trend has shown for the past 11 months – things are a little different this year – and Viva Fresh’s Aggies for Fresh is no exception. The popular partnership with DMA Solutions (DMA) is back for the sixth year to virtually connect industry professionals to Texas A&M students. “Whether in-person or remote, our [...]
Mission, Texas; October 2, 2020: The Texas International Produce Association is pleased to announce that the 2021 Viva Fresh Produce Expo will proceed as a hybrid event to include both in-person and virtual components that offer solutions for all attendees. The Viva Fresh steering committee spent extensive time and effort this summer and early fall [...]