ABOUT US
What started in 2015 as a small regional tradeshow with the goal of shining a light on the importance of the Lower Rio Grande Valley as an emerging trade corridor and production zone has grown into one of the most important tradeshows in the industry. In just three short years, the Viva Fresh Expo has catered to sold out crowds and increased buyer attendance by over 140%.
Hosted by the Texas International Produce Association (TIPA), Viva Fresh focuses on networking, education and building relationships in a relaxed and intimate setting.
WHO ATTENDS
- Supermarket Retailers
- VPs of Produce/Floral, Produce Directors, Buyers and Specialists, Merchandisers and Category Managers
- Foodservice Operators and Distributers
- Produce Brokers and Buyers
WHO EXHIBITS
- Growers and Shippers
- Distributors
- Packers
- Commodity Boards
- Industry Suppliers
MEDIA RESOURCES
2301, 2023
Viva Fresh Registration Opens January 25th
Bigger, Bolder, Fresher, Better Than Ever - Viva Fresh Registration [...]
1706, 2022
Call for Participants Join the Fourth Annual Clean Eating Challenge!
Mission, Texas; June 15, 2022: This year, eleven participants completed [...]
903, 2022
Viva Fresh Open Golf Tournament to Raise Money for Scholarships
Mission, Texas; March 7, 2022: The Texas International Produce Association [...]
PHOTO GALLERY
- Photo Gallery, Viva Fresh 2024 – Houston
- Photo Gallery, Viva Fresh 2023 – Dallas
- Photo Gallery, Viva Fresh 2022 – Dallas
- Photo Gallery, Viva Fresh 2021 – Dallas
- Photo Gallery, Viva Fresh 2019 – San Antonio
- Photo Gallery, Viva Fresh 2018 – San Antonio
- Photo Gallery, Viva Fresh 2017 – Austin