About Us
Hosted by TIPA.
Viva Fresh launched in 2015 with a clear vision: to highlight the growing importance of the Lower Rio Grande Valley as a vital trade corridor and production hub for fresh produce. In just three short years, the Expo grew beyond expectations, selling out each event and increasing buyer attendance by an impressive 140%. What started as a regional tradeshow has evolved into one of the produce industry’s most influential gatherings, offering valuable opportunities to connect, learn, and grow in a fresh and welcoming atmosphere.
Hosted by the Texas International Produce Association (TIPA), Viva Fresh is dedicated to fostering meaningful connections, providing top-notch education, and building strong industry relationships—all in a relaxed and inviting atmosphere.
About the Texas International Produce Association
The Texas International Produce Association (TIPA) is a nonprofit organization dedicated to educating, advocating, promoting, and representing the over $13 billion of fresh fruits and vegetables that are grown in Texas or consider Texas their first point of arrival for domestic distribution. TIPA was created in 1942 by a group of industry leaders who shared a vision to expand the region’s produce industry. Today, TIPA represents more than 450 member companies throughout the fresh produce supply chain. Membership ranks include growers, shippers, grocery stores, foodservice distributors, importers and a host of allied industries. For more information, please visit www.texipa.org.
Attendees
Supermarket Retailers
VPs of Produce/Floral, Produce Directors, Buyers and Specialists, Merchandisers and Category Managers
Foodservice Operators and Distributers
Produce Brokers and Buyers
Exhibitors
Growers and Shippers
Distributors
Packers
Commodity Boards
Industry Suppliers
Our 2025 Sponsors
