Mark Your Calendars!
Viva Fresh Expo 2026
JW Marriott San Antonio Hill Country Resort & Spa
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Thank You to Our 2025 Sponsors
See Y’all in San Antonio!
April 16-18, 2026
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2025 Highlights
Pickleball Tournament
Join us for a thrilling Pickleball Tournament! This fast-paced and fun event is perfect for players of all skill levels, offering a unique opportunity for friendly competition, valuable networking, and an unforgettable experience.
Viva Fresh Open
Experience the Golf Club of Houston, a professional-level challenge on a PGA-certified course. This year, you also have the option of the Tour 18 Golf Course– Play on a unique course featuring replicas of iconic golf holes for a relaxed yet memorable round.
Astros Reception at Astros Stadium
Experience an exclusive evening at Astros Stadium, home of the Houston Astros. Enjoy behind-the-scenes tours, engaging networking opportunities, and captivating entertainment.
Clean Eating Challenge
The Clean Eating Challenge creates Clean Eating Champions! Viva Fresh’s Challenge is our way of taking those first steps into the ‘Eden of Health’ that incorporates fresh produce alongside a healthy lifestyle
Education Sessions
Our 2025 educational sessions are coming soon! Expect timely, relevant topics tailored to the fresh produce industry. Click below to explore past sessions and see the valuable content Viva Fresh delivers.
Announcing Our 2025 Keynote Speaker
NASA astronaut Jose M. Hernandez is headlining Viva Fresh 2025! His inspiring journey from farm fields to space will leave you energized. Don’t miss this unforgettable session.
Highlighting The Tex-Mex Fresh Produce Corridor
The Tex-Mex Corridor is a vital hub for fresh produce, celebrated for its diverse offerings, strong partnerships, and commitment to sustainability. Strategically located, this region plays a pivotal role in the fresh produce industry, linking growers, shippers, and consumers with high-quality products.
Texas is home to over 60 fruit and vegetable crops and serves as the gateway for nearly 14 billion pounds of fresh produce crossing from Mexico by truck each year. In addition, over 145 million pounds of fresh produce are imported through Texas ports from countries like Colombia, Chile, Costa Rica, and China via boat. Virtually every fresh fruit or vegetable needed by North American grocery stores or restaurants can be sourced through Texas. At Viva Fresh, you’ll connect with the suppliers who make it all possible!
Our 2025 Sponsors
