The Texas International Produce Association Announces the Cancellation of the 2020 Viva Fresh Expo

Mission, Texas; March, 16 2020:   The 2020 Viva Fresh Expo has been cancelled due to the increased concern for the health and safety of the exhibitors and attendees.  Going forward, the 2021 Viva Fresh Expo is scheduled for March 23-28, 2021 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

“We continued to weigh options for postponement but in light of the rapid escalation of COVID-19 and the dangers to public health, we could not in good conscience continue,” stated Dante Galeazzi, President & CEO of Texas International Produce Association (TIPA).  “This combined with the fact that the Center of Disease Control has recently stated that the evolving coronavirus outbreak could persist in the United States for several more months contributed to this decision.  The bottom line is that we will not put our exhibitors and attendees at risk.”

TIPA is also reviewing options to create an online platform to showcase the final results of  the Clean Eating Challenge which began last November and is due to wrap up on April 30.

Sponsors, exhibitors and paid attendees have the option to receive full credit that can be applied to the 2021 Viva Fresh Expo.  If they would like a refund, TIPA is asking to provide between 80-100% (less Paypal fees for payments made by card) by April 15, 2020.  “Because a considerable amount of costs have already been incurred to develop the 2020 Viva Fresh Expo and much of the promotion had taken place, we’re asking for this support on a situational basis,”  remarked Galeazzi.

Galeazzi also noted, “This will go a long way in ensuring our ability to continue to deliver the exceptional trade show experience that the Viva Fresh Expo has become known for.  We sent out a communication to all of the exhibitors, sponsors and attendees and we have received overwhelming support.  It is heartening for us to witness firsthand how the produce industry stands together during these difficult times.  We’re looking forward to the 2021 Viva Fresh Expo which will be held for the first time in the Dallas area.”

2020 SCHEDULE OF EVENTS

THURSDAY, APRIL 30

10:00 am – 11:00 am In Bloom: TIPA Women in Produce  River Bend Pavilion
10:30 am – 12:00 pm Golf Tournament Registration Open  Patio behind Golf Clubhouse
1:00 pm Golf Tee-off  Patio behind Golf Clubhouse
2:00 pm – 5:00 pm Expo Registration Desk Open  Hotel Lobby, Across from Concierge
6:00 pm – 6:30 pm Golf Tournament Awards Ceremony  River Bend Pavilion
6:00 pm – 9:30 pm 19th Hole Celebration  River Bend Pavilion

FRIDAY, MAY 1

Level 2, Ballrooms
7:00 am – 5:00 pm Registration Desk Open  Ballroom Level
7:30 am – 8:30 am Meet and Greet Breakfast  Grand Oaks Foyer
8:30 am – 9:30 am Session: What does the science say about plant-based diets, and where should produce fit?  Grand E-F
10:00 am – 11:00 am Session: Seasonality:  What is it?  What does it mean for US & MX suppliers, retailers, and consumers?  Grand C-D
11:30 am – 1:30 pm Keynote Luncheon  Grand Oaks Ballroom
2:00 pm – 4:00 pm Session: Specialty Product Mini-Immersion Sessions  Grand A-F
2:00 pm – 6:30 pm Exhibitor Set-up  Exhibit Ballroom
4:30 pm – 5:30 pm Aggies for Fresh Reception  High Velocity Sports Bar
Evening Receptions

In case of inclement weather, all outdoor activities scheduled for Event Lawn 1 will move indoors to the Grand Oaks Ballroom.

6:30 pm – 8:30 pm Registration Desk Open  Event Lawn 1
6:30 pm – 7:30 pm Sponsors VIP Reception –Invitation Only  Event Lawn 1
7:30 pm – 9:30 pm Welcome Reception  Event Lawn 1

SATURDAY, MAY 2

7:00 am – 2:00 pm Registration Desk Open  Ballroom Level
7:00 am – 11:00 am Exhibitor Setup  Exhibit Ballroom
9:00 am – 10:45 am Buyer Speed Meeting Sessions – Invitation Only  Wildflower Meeting Rooms
9:15 am – 10:45 am Food Sensory Pop-Up Demo Outside Wildflower Meeting Rooms
11:15 am – 11:30 am Grand Opening Ceremony  Exhibit Ballroom
11:30 am – 4:00 pm Expo Hall Open
Lunch is served during Expo
 Exhibit Ballroom
3:00 pm – 4:00 pm Expo Happy Hour – Served on Expo Floor  Exhibit Ballroom