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Media Updates
January 2023
Viva Fresh Registration Opens January 25th
Bigger, Bolder, Fresher, Better Than Ever - Viva Fresh Registration Opens January 25th Mission, Texas; January 20, 2023 – The Texas International Produce Association (TIPA) is excited to announce that general registration for the 2023 [...]
June 2022
Call for Participants Join the Fourth Annual Clean Eating Challenge!
Mission, Texas; June 15, 2022: This year, eleven participants completed the third annual Viva Fresh Clean Eating Challenge which culminated at the Viva Fresh Expo last month. Since 2020, the Challenge has captured the attention [...]
March 2022
Viva Fresh Open Golf Tournament to Raise Money for Scholarships
Mission, Texas; March 7, 2022: The Texas International Produce Association is proud to announce that this year’s Viva Fresh Open charity golf tournament will posthumously honor Ken Martin, founder of Rio Queen Citrus. The Ken [...]
February 2022
TIPA Kicks Off Countdown to Viva Fresh with Keynote Speaker Announcement Highlighting Importance of Clean Eating
Mission, Texas; February 7, 2021 – The Texas International Produce Association (TIPA) has announced Dave McGillivray as the 2022 Viva Fresh Expo keynote speaker at the Gaylord Texan Resort & Convention Center in Grapevine, Texas [...]
April 2021
Viva Fresh reflections recall path to success
By Tom Karst, The Packer. April 7, 2021 If 2020 delivered a punch to the industry gut with the COVID-19 pandemic, the 2021 Viva Fresh Expo delivered a needed counter-punch. With its March 26-27 Viva [...]
March 2021
Bear Creek Golf Course Open for Registration
It will certainly be a lucky St. Patrick’s Day for many as the Texas International Association (TIPA) announces that due to extraordinary interest in this year’s sold-out Viva Fresh Golf Open they have secured a [...]
Update on Mask Mandate
With the announcement that Governor Abbott will rescind the mandatory mask order effective on March 10th, some have asked how this will affect Viva Fresh. Viva Fresh will continue to be a masked event Viva will [...]
February 2021
Viva Fresh and DMA Solutions Offer Tools Connecting Students with Ag Industry
As the trend has shown for the past 11 months – things are a little different this year – and Viva Fresh’s Aggies for Fresh is no exception. The popular partnership with DMA Solutions (DMA) [...]
October 2020
Viva Fresh Expo Welcomes 2021 with Hybrid Expo Model
Mission, Texas; October 2, 2020: The Texas International Produce Association is pleased to announce that the 2021 Viva Fresh Produce Expo will proceed as a hybrid event to include both in-person and virtual components that [...]
April 2020
Michelle Cortez – Clean Eating Challenge #7
Video #7 for Michelle Cortez. It's been a crazy month for everyone and Michelle has been keeping very busy with work, kids and keeping consistent with healthy eating decisions. The Viva Fresh Produce Expo will [...]
Ed Bertaud Update Midst COVID-19
"Hey there, Viva Freshers!" During COVID-19 Ed Bertaud gives us his updates and stats on his Clean Eating Challenge progress. Though Viva Fresh Expo 2019 will not take place this year, our Clean Eating participants [...]
February 2020
Quick Salsa Fresca
Who doesn’t love salsa? Anyone who has been to a Mexican restaurant would likely raise their hands. The wonderful mixture of veggies coming together truly inspire a fiesta in your mouth. And the best part? [...]
Michelle Cortez – Clean Eating Challenge – 06
Video #6 for Michelle Cortez. A healthier you! Not only is this for weight loss, but this is a new lifestyle for Michelle. The Viva Fresh Produce Expo is excited to announce the launch of [...]
Ed Bertaud – Clean Eating – 05
Video #5 for Ed Bertaud. Viva Freshers, get ready for Ed's report! The weight is falling off and so are his pants. Having to buy new clothes, Ed's goals are still high!
Clean and Lean Recipe – Part 2
If you’ve been following along and are inspired by the amazing results of the contestants, we want to help you jump on this healthy bandwagon! Below you will find some recipes to get you started [...]
Clean and Lean Recipe – Part 1
If you’ve been following the Clean & Lean Challenge so far – whether as a spectator or an at-home participant, you might be at a point where you need some recipe inspiration! If you are [...]
Tommy Wilkins – Clean Eating Challenge – 7
Video #7 for Tommy Wilkins. Kicking it up a notch, Tommy begins a new workout routine and he's got some results!
Jed Murray Clean Eating 04
Video #4 for Jed Murray. Lets rip off a band aide... Jed gets personal with us and sheds light on how clean eating has helped him through a difficult situation in his life.
January 2020
Ed Bertaud – Clean Eating Challenge – 04
Video #4 for Ed Bertaud. Half way to his goal and still going strong, Ed begins a new workout routine. See what Ed is now up to in the new year.
Tommy Wilkins – Clean Eating Challenge – 06
Video #6 for Tommy Wilkins, not a diet or a chore but a life changing decision for Tommy. J&D Produce has donated some leafy greens to help Tommy and the others with their clean eating [...]
Michelle Cortez – Clean Eating Challenge – 05
Video #5 for Michelle Cortez. An old picture from 2 years ago brings Michelle to confess what many woman would rather keep a secret.
Tommy Wilkins – Clean Eating Challenge – 05
Video #5 for Tommy Wilkins, coming out of the holidays and initiating a new year 20 lbs lighter.
December 2019
Michelle Cortez – Clean Eating Challenge – 04
Video #4 for Michelle Cortez. Habits die hard, and as a former chef, Michelle explains some challenges in prepping food. Follow her journey and the others as well.
Ed Bertaud – Clean Eating Challenge – 03
Video #3 for Ed Bertaud. New milestone reached, 20 lbs down! With renewed energy, Ed sees improvements in his daily life and is motivated to continue with the challenge. Check out the rest of the [...]
Tommy Wilkins – Clean Eating Challenge – 04
Video #4 for Tommy Wilkins, 18 lbs down and new results from his blood work. Tommy's clean eating is becoming a habit and his relationship with food is changing. View the other videos from Tommy, [...]
Jed Murray – Clean Eating Challenge – 03
Video #3 for Jed Murray. Increasing to 10 miles of walking a day, Jed is facing new challenges coming up these next few weeks during the holidays. Follow the rest of the journey here.
Michelle Cortez – Clean Eating Challenge – 03
Video #3 for Michelle Cortez, 25 lbs down and starting a new workout routine to help even further on her journey! Watch more of her videos and also the other participants on our vlog.
Tommy Wilkins – Clean Eating Challenge – 03
Video #3 for Tommy Wilkins, many challenges for Tommy over these weeks from holiday parties to company gatherings. Tommy informs us of his progress and future steps. Follow the rest of the participants.
Ed Bertaud – Clean Eating Challenge – 02
Video #2 for Ed Bertaud. Shedding pounds and using clothes that he hasn't worn in a while. Ed explains some of the tips Dr. Ian Smith recommended and he has incorporated in his daily life. [...]
Jed Murray – Clean Eating Challenge – 02
Video #2 for Jed Murray, he explains his change on the types of foods he is eating and even preparing himself. Exercise is important as well and Jed has made some improvements over the past [...]
How you can participate in the Clean Eating Challenge
If you’d like to follow along and join the challenge, then we highly recommend two of Dr. Ian Smith’s latest books as a helpful guide. As they prepared to get started on the Challenge, several [...]
November 2019
Viva Fresh Expo Launches Clean Eating Challenge
Mission, Texas; November 19, 2019: Viva Fresh is launching a health and wellness campaign that starts this week and will continue until the 2020 Viva Fresh Expo on April 30 – May 2, 2020 at [...]
July 2019
Viva Fresh Offers New Industry-Wide Scholarship For Students
We're proud to launch a new scholarship fund designed especially for families of TIPA members, Viva Fresh exhibitors and sponsor companies. This scholarship program will support support students who intend to pursue a degree or [...]
April 2019
Tomato Suspension Agreement Discussion will be Included as a “Hot Topic”
The 2019 Viva Fresh Produce Expo will host a workshop on Friday, April 26 focusing on the Tomato Suspension Agreement, an item that has become a hot topic during the last six months. Moderated by [...]
DMA Solutions brings Aggies For Fresh Students to Viva Fresh Expo
DALLAS, TX (April 15, 2019) – For the fifth year, DMA Solutions is proud to send top performing students from Texas A&M University to the Viva Fresh Produce Expo in San Antonio, Texas as a [...]
San Antonio Wholesale Produce Market Tour
Mission, Texas; April 1, 2019: The fifth annual Viva Fresh Produce Expo will kick off on Thursday, April 25th with a great opportunity for growers, wholesalers and distributors to tour the San Antonio Wholesale Produce [...]
March 2019
Viva Fresh Expo Announces 2019 Education Program
The 2019 Viva Fresh Produce Expo is excited to announce the agenda for this year’s educational sessions. The lineup will include a wide-range of topics from steps on how to prevent a food-safety crisis to [...]
February 2019
Celebrity Chef Seamus Mullen to Speak about the Transformative Power of Produce at Viva Fresh Expo’s Keynote Luncheon
Seamus Mullen, award-winning New York chef, cookbook author and health and wellness expert will share his own personal healing journey during Viva Fresh Expo’s Keynote Luncheon on Friday, April 26 at the JW Marriott Hill [...]
January 2019
Viva Fresh Open Golf Tournament Continues to Expand in 2019
Register now for the 5th annual Viva Fresh Open! Presented by BEBO Distributing, Inc. and Wonderful Citrus, this year’s tournament promises to provide a world class experience, offering networking and entertainment; as well as a [...]
Viva Fresh Expo Expands Gateway to Innovation Awards
The Viva Fresh Expo is taking a new approach for the second annual Gateway to Innovation Awards by expanding its submissions to all types of innovations from the fast-growing, Tex-Mex corridor. In addition to packaging [...]
Retail, Foodservice and Attendee Registration is Open for 2019
Hosted by the Texas International Produce Association (TIPA), the fifth annual Viva Fresh Produce Expo is open for retail, foodservice and attendee registration at www.VivaFreshExpo.com. Mark your calendar for April 25-27, 2019, when the expo [...]
April 2018
Wake-up, work-out, then get your work on!
Join us on Saturday morning at 7:30am as Viva Fresh hosts their first Sunrise Fitness Class. Eating a produce-rich diet is just one part of a healthy lifestyle, and too few of us get the exercise our [...]
Download the Viva Fresh Mobile App
Viva Fresh Produce Expo has gone mobile! We're excited to announce we have a brand new mobile app for you to use on Guidebook! Get the app to access the most up-to-date information about our event, including [...]
December 2017
Viva Fresh Expo Launches Gateway to Innovation Awards
The Viva Fresh Expo, hosted by the Texas International Produce Association (TIPA), has launched its first annual Gateway to Innovation Awards to recognize this region’s excellence in packaging design, new product development, food safety, machinery, [...]
Viva Fresh Expo Returns to San Antonio in 2018
The Viva Fresh Expo, hosted by the Texas International Produce Association (TIPA), will return to the JW Marriott Hill Country Resort and Spa in San Antonio from April 5-7, 2018. In its fourth year, the [...]
February 2017
Viva Fresh Expo Announces Dynamic Keynote Duo Preventative Medicine Power Couple Dr. David & Catherine Katz to Present
Back by popular demand, Dr. David Katz is returning to Austin as keynote speaker of the Viva Fresh Expo, but this time he’s sharing the stage with his accomplished wife and author, Catherine Katz, PhD. [...]
Third Annual Viva Fresh Golf Tournament Raises Funds for Salad Bars to Schools
The Viva Fresh Open, entitled “Swing for the Future,” will kick-off the 2017 Viva Fresh Expo at the Crenshaw Cliffside Golf Course, located at the Barton Creek Omni Resort on Thursday, April 20. Presented by [...]
January 2017
Viva Fresh Expo Announces New Retail & Foodservice Advisory Board
Mission, Texas; January 4, 2016: The Texas International Produce Association announces a new Advisory Board, made up of 13 retail and foodservice contacts, to assist in guiding the direction of the Viva Fresh Expo in [...]
December 2016
Viva Fresh Expo Returns to Austin in 2017
Mission, Texas; December 5, 2016: Hosted by the Texas International Produce Association (TIPA), the third annual Viva Fresh Produce Expo returns to Austin, Texas on April 20-22, 2017 at the Austin Convention Center and Hilton [...]
April 2016
Thank You Viva Fresh Expo, From Dr. Drew Ramsey
Read Dr. Drew Ramsey's Bio Download Keynote Presentation
February 2016
Texas Retailers Show Support for Viva Fresh Produce Expo
Mission, Texas; February 17, 2016: On the heels of the 2015 sell out show, and preparations for the 2016 show that is already sold out, three prominent Texas retailers have endorsed the Viva Fresh Produce [...]
Second Annual Viva Fresh Expo Sells Out with Increased Buyer Attendance
Mission, Texas; February 2, 2016: For the second year in a row, The Texas International Produce Association (TIPA) announces a sold out exhibit hall along with increased retail and foodservice attendance. TIPA is offering complimentary [...]
January 2016
Announcing the Inaugural Run and Walk Event at Viva Fresh Produce Expo
Set in the great outdoors of the Texas Hill Country and just outside the doors of the JW Marriott, the Viva Fresh Produce Expo announces the first annual 5K Run and 1-Mile Wellness Walk on [...]
December 2015
“Swing for the Future”, Viva Fresh Open 2016
The second annual Viva Fresh Open, entitled “Swing for the Future,” will kick-off the 2016 Viva Fresh Expo at the JW Marriott Hill Country Resort & Spa on Thursday, March 31, 2016. Presented by Bebo [...]
November 2015
VIVA Fresh Produce Expo Introduces Energetic Keynote Speaker
As part of an ongoing effort to provide an educational platform on the health benefits of fruits and vegetables, the Texas International Produce Association (TIPA) is proud to announce Dr. Drew Ramsey as the keynote [...]
June 2015
Recap of Viva Fresh Expo
Monday, Mar. 30th, 2015 by Jordan Okumura www.AndNowUKnow.com AUSTIN, TX - The much anticipated Viva Fresh Produce Exposition happened last week in Austin, Texas, and we were fortunate enough to have a front row seat [...]
Viva Fresh Is Rolling Out the Red Carpet for Retailers and Foodservice Attendees
Not only is registration for retailers and foodservice attendees complimentary, but we’ve pulled out the stops for them as well. We are excited about the response we have received with a wide range of retail/foodservice [...]
May 2015
Viva Fresh Produce Expo Announces 2015 Golf Tournament
MISSION, TX –Viva Fresh is hitting the links with the debut of the Viva Fresh Open “Swing for the Future” golf tournament, presented by Paramount Citrus. The inaugural Viva Fresh Produce Expo will be held [...]
April 2015
Industry Leaders Voice Support of Viva Fresh Expo
Mission, Texas; December 9, 2014: The Texas International Produce Association (TIPA) recently announced plans for the inaugural Viva Fresh Produce Expo on March 26-28, 2015 in Austin, Texas. Since then, industry leaders, such as H-E-B’s [...]
VIVA Fresh Produce Expo Introduces Dynamic Keynote Speaker
Mission, Texas; October 21, 2014: The Texas International Produce Association (TIPA) introduces Dr. David Katz as the keynote speaker for the upcoming Viva Fresh Conference and Expo on March 26-28, 2015 in Austin, Texas. Dr. [...]
Texas International Produce Association Promotes Southern Border & Produce Diversity With New Conference for 2015
Mission, Texas; July 7, 2014: Mark your calendars, the Texas International Produce Association (TIPA) has announced plans to host the inaugural VIVA Fresh Conference and Expo on March 26-28, 2015 in Austin, Texas. The expo, [...]