NETWORK, LEARN AND GROW
Thursday, April 10th
Friday, April 11th
Saturday, April 12th
LET’S BREW – BREWERY TOUR
Brewery Tour
Thursday, April 10th 12:00 pm
More information to come so please stay tuned!
$200 / ticket and you must be registered as an attendee at Viva Fresh to attend.
VIVA FRESH OPEN
Registrants for Golf must be registered to attend the Viva Fresh Expo.
Thursday, April 10th
7:30 am Tee Off
THURSDAY, April 11th w/ 7:30 AM Golf Club of Houston Shotgun Start
4-player scramble w/ cart & driving-range practice
BREAKFAST, SHIRT & CAP included
$600 per player or $2,200 per team
Thursday, April 10th
1:30 pm Tee Off
THURSDAY, April 11th w/ 1 PM Golf Club of Houston Shotgun Start
4-player scramble w/ cart & driving-range practice
LUNCH, SHIRT & CAP included
$600 per player or $2,200 per team
CANCELLATION POLICY
PLEASE READ CAREFULLY: A refund, less a $50 processing fee will be granted if written, faxed or e-mailed notification of cancellation is received no later than March 3, 2025. There will be NO REFUNDS for cancellation requests received after this date. All refunds will be processed after the event. Refunds will not be processed at the event site.
BUYER PAIRINGS
PLEASE READ CAREFULLY: Viva Fresh uses the funds from sponsorships for the event to support the travel and participation of certain attendees to the show. As such, the Viva Fresh Golf Committee reserves the right to place these attendees on teams of the committee’s choosing. Indicating a non-company member on your golf team pairing does NOT guarantee that member will be assigned to your team, especially if they are registered to attend Viva Fresh via the Complimentary Travel & Reimbursement program.
KEYNOTE SPEAKER
Friday, April 11th | 12:00 pm
Keynote Luncheon Speaker:
Max Lugavere is a health and science journalist, filmmaker, and bestselling author. He is the author of the Genius trilogy of books, including the New York Times bestseller Genius Foods and the Wall Street Journal bestseller Genius Kitchen. He hosts The Genius Life podcast, one of the top health and wellness podcasts in the U.S, and has an audience of over 1.5 million followers across social media. His contributions to programs like The Rachael Ray Show, The Today Show, PBS’s Brief but Spectacular, and The Doctors, along with features in VICE, Fast Company, The New York Times, People Magazine, and CNN, and appearances on The Joe Rogan Experience and The Diary of a CEO, have made him a respected and well-known voice in the field. An engaging speaker on relevant health and wellness topics, Lugavere regularly leads keynote talks and corporate seminars around the world.
2025 EDUCATIONAL SESSIONS
Friday, April 12th
8:15 am – 9:30 am
Lime Grading Workshop
Nearly 750 loads of limes enter the United States every week, yet most buyers and sellers cannot seem to agree on what they're looking at. How do you tell the difference between Yellowing and Blanching? What does a "US #1, Mixed Color" mean and what does it look like in a box? Find out in a LIVE session as the Texas Cooperative Inspection Program and USDA perform a live grading of limes and discuss the common defects, how to score limes correctly, how to best view shades of green and yellow, and all the nuances that have driven one of the fastest growing fresh produce commodities in America.
Education Speakers: Aron Sanchez, Assistant Regional Director w/ Texas Cooperative Inspection Program (TCIP) & Joel Garcia, Supervisor w/ TCIP, with USDA AMS on-sight for additional Q&A.
Friday, April 12th
2:15 pm – 3:00 pm
Clean Eating Challenge: Making Changes That Change Lives
Description to follow.
Friday, April 12th
3:15 pm – 4:00 pm
Mark Purdy
Chief Operations Officer
Aimpoint Research
Feeding the World: Understanding America's Ag Strategy for National Security
In his role as Chief Operations Officer, Colonel (retired) Mark Purdy is responsible for day-to-day operations, research oversight and accountability toward achieving organizational goals. He guides clients to strategically activate on their research results, assess impacts and develop business strategies.
A graduate of the U.S. Military Academy at West Point, Mark brings over 30 years of results-oriented experience leading organizations of more than 2,000 people. His vast experiences range from leading combat units over multiple tours in Iraq and Afghanistan to managing multi-billion-dollar security assistance portfolios that included procurement, managing the supply chain and government regulatory compliance. Mark also served as Director of Wargames at the U.S. Army War College providing actionable solutions to top national security dilemmas.
Mark grew up on a farm in central Ohio where his family raised sheep, corn, soybeans and hay, and continues to operate the family farm today. He holds a Bachelor of Science degree in Environmental Engineering from the U.S. Military Academy at West Point, as well as master’s degrees in Military Operational Arts from the Air Force Air University and Strategic Studies from the U.S. Army War College.
Friday, April 12th
4:15 pm – 5:00 pm
Devin Sikes
Counsel
Akin Gump Strauss Hauer & Feld LLP
TSA PreCheck: All About the Tomato Suspension Agreement
In June 2023, the 2019 Tomato Suspension Agreement (TSA) governing most to the Mexican-grown tomatoes entering the United States entered a comment period which wrapped up in November 2023 and is currently awaiting a statement by the U.S. Department of Commerce. But that's not all! This Fall (est. Sept 2024), the TSA will enter a Sunset Review Period. What will that mean for tomato buyers and sellers in the United States? And what about the questions about how to handle distressed loads? And minimum floor prices? Even 25yrs into this journey the industry still has questions and we look to answer many of those during this session.
Education Speakers: Dante Galeazzi, President of TIPA & Devin Sikes, Esq. of Akin Gump
Devin S. Sikes is counsel with Akin Gump Strauss Hauer & Feld LLP. He represents foreign and domestic clients in international trade, trade policy, and trade litigation matters. Before joining the firm, he served in the Executive and Judicial Branches of the U.S. Government for nearly a decade. Since 2020, the U.S. Trade Representative has named Devin to the U.S. roster of panelists who may resolve certain trade disputes under the North American Free Trade Agreement (now the United States-Mexico-Canada Agreement).
In Bloom: TIPA Women in Produce
In Bloom: TIPA Women in Produce Reception
Friday, April 11th | 9:30 am
In Bloom is committed to providing experiences that are as varied and unique as its members are. This is the hope and vision behind the Texas International Produce Association’s (TIPA) new regional organization for women.
EDGE: Encouraging Discovery and Growth in Education
EDGE Reception
The Viva Fresh Expo is proud to support EDGE: Encouraging Discovery and Growth in Education, a networking opportunity that introduce students from colleges and universities across Texas to internships and immediate job openings in the region’s fresh produce industry. EDGE will once again be bringing students to Viva Fresh in hopes of replicating the same success. You’ll have an opportunity to meet these talented students at the EDGE Reception on Saturday, April 13.
This program is available to all Texas colleges and universities.
If your company is looking for hard-working and intelligent students to fill available positions EDGE is here to help! If you have internship or job openings or are interested in volunteering as a mentor in EDGE please contact us.
Y-TIPA
Y-TIPA: Networking Event for ages 35 and under
Friday, April 11th | 5:30 pm
It was recently announced that The Texas International Produce Association (TIPA) has formed a new networking group called Y-TIPA specifically for industry members under the age of 35. The focus of the group is to network, build connections, and provide useful education to the newest generation of fresh produce luminaries. The new group will be hosting various events throughout the year to build and train the younger community of TIPA members.
WELCOME RECEPTION
WELCOME RECPETION
Friday, April 11th | 7:30 pm
Following a day brimming with enlightening educational sessions, we invite attendees to unwind at the Viva Fresh Welcome Reception. Join us on Friday, April 11th, at 7:30 pm, at the Houston Marriott Marquis - Altitude Pool Deck. Revel in the charm of a delightful spring evening accompanied by live music.
EXPO HALL OPENS
EXPO HALL OPENS
Saturday, April 12th | 10:30 am
It all culminates to this day. The main reason why everyone attends the Viva Fresh Produce Expo. With over 180 exhibitors, the expo provides a small, intimate location to do business in the ever growing Tex-Mex corridor. The Exhibit Hall will be open on Saturday, April 12 at 10:30 am - 4:30 pm. There will be a Grand Opening Ceremony from 10:15 am - 10:30 am.