Friday, April 21 – Educational Sessions
Fresh Produce Rx
8:00 am – 8:30 am
Salon K (6th Floor)
We all know fruits and vegetables are good for us – but change agents and doctors are proving just how good by writing prescriptions for fruits and vegetables and pairing them with education for at-risk patients battling health issues like heart disease and diabetes. Learn how food is the new medicine and drives not only consumption but better health. Learn how prescription dollars are being translated into fruit and vegetable dollars and how you can help support a program that works for your business and your customers.
Speaker
To learn more about Chef Nischan, visit: Chefnischan.com
To learn more about Wholesome Wave visit: WholesomeWave.org
How Technology and Marketing Drive Growth
8:40 am – 9:10 am
Salon J (6th Floor)
This short session will feature the new wave of marketing and how keeping pace with the industry is vital—that’s where technology comes in. Learn how to reach key decision makers, and drive purchase orders as well as get the right message to the right audience using the right tools.
Speaker
Know GMO’s
9:15 am – 10:15 am
Salon K (6th Floor)
From genetically modified apples and potatoes to Round-Up Ready Corn, social media has driven a sometimes fear based campaign against genetically modified organisms. Join Rob and get to Know GMO’s and come to understand the truths of GMO’s, what they are, how they are being used and how to have an informed conversation about the conversation about the challenges and opportunities of GMO’s.
Speaker
He is a passionate keynote speaker addressing audiences on the importance of modern agriculture. His 2014 TEDx talk, entitled “Will Agriculture be ALLOWED to feed 9 Billion People” is a popular on-line reference and has been viewed over 90,000 times. He is the Executive Producer of KNOW GMO the MOVIE, which is a full feature movie project looking at the advancements of technology used in agriculture. This global documentary is currently being filmed with planned release in 2017.
He has travelled extensively through North America, South America, the EU, Kenya, Uganda, Nigeria, Australia, New Zealand, the Middle East as well as Russia, Ukraine and Kazakhstan working on technology integration and agriculture advancements.
Ripening Education with the National Mango Board
10:30 am – 11:15 am
Salon J (6th Floor)
Dive Into Mangos! Mangos are the most popular fruit in the world, but here in the U.S, they have not yet made the top ten list for fruit consumption. What part will you play in the transformation of mangos from specialty fruit to mainstream staple? Join us for an engaging and fast-paced session that will touch on all points from receiving and ripening to store level and the consumer. Expect to see hands-on how-to’s, get great ideas to build your mango business, and engage in mango taste-testing opportunities.
Speakers
In 2006, Wendy joined the NMB staff as the first Marketing Director of the fledgling organization where she guided them through the process of establishing successful marketing strategies and developing the brand. She currently resides in Orlando, Florida with her husband and three cats.
For nearly 30 years, Dennis has specialized in post-harvest handling of climacteric fruit. In this role, he works with retailers, wholesalers, and suppliers to improve their handling practices and implement fruit ripening programs. He helped to implement the California ripe avocado initiative and his clients have included the California Avocado Commission and California Tomato Commission among many others. Currently, Dennis is focused on mangos for the National Mango Board and pears for the Pear Bureau Northwest. He is passionate about sharing his knowledge and strives to learn something new every day
Luncheon Keynote Speakers: Dr. David and Catherine Katz
11:30 am – 1:00 pm
Salon FGH (6th Floor)
Back by popular demand, Dr. David Katz is returning to Austin and this time he’s bringing his accomplished wife Catherine Katz. Together this power couple will share their personal and professional experience with nutrition, preventative medicine and healthy eating. The couple co-authored the book, The Flavor-Full Diet.
Dr. Katz is best known for his work with Preventative Medicine and his wife Catherine puts this work into practice with Cuisinicity, a collection of healthy recipes that have been widely featured on national media. The result is an approach to optimal eating they refer to as “loving food that loves you back.”
The Keynote Session will take place on Friday, April 20 during the luncheon starting at 11:15 am.
Catherine S. Katz, Ph.D., President of Cuisinicity
Catherine Katz received her BA (psychology) from the University of California, Berkeley and her PhD in neuroscience from Princeton University. She went on to complete post-doctoral training at Yale University.
Born in North Africa and raised in southern France, Catherine learned Mediterranean French cooking from her mother and aunt. After marrying nutrition expert, Dr. David Katz, Catherine applied her scientific acumen to the systematic reconciliation of great cuisine and great nutritional quality, recipe by recipe. The result is an approach to optimal eating she and David refer to as “loving food that loves you back,” an approach on which their five children have been raised. Catherine Katz is the founder of Cuisinicity.com, a healthy cooking website where good food and good health come together in a way that is actually feasible for today’s busy families.
Her recipes have been widely featured in national media, including ABC News, O Magazine, Eating Well, Prevention Magazine, Woman’s World, Fitness, Shape, and many others. She is the co-author, with David, of ‘The Flavor Full Diet’ (Rodale, 2005), and a contributor to several other books including ‘The Way to Eat’ (Sourcebooks, 2002), ‘Cut Your Cholesterol’ (Reader’s Digest, 2003), and ‘Disease Proof’ (Hudson Street Press/Penguin, 2013). Her recipes also appear in many blogs geared toward busy health-conscious mothers.
David L. Katz, MD, MPH, FACPM, FACP, FACLM
Dr. Katz is the founding director (1998) of Yale University’s Yale-Griffin Prevention Research Center, and current President of the American College of Lifestyle Medicine.
He earned his BA degree from Dartmouth College (1984); his MD from the Albert Einstein College of Medicine (1988); and his MPH from the Yale University School of Public Health (1993). He completed sequential residency training in Internal Medicine, and Preventive Medicine/Public Health. He is a two-time diplomate of the American Board of Internal Medicine, and a board-certified specialist in Preventive Medicine/Public Health. He has received two Honorary Doctorates.
Dr. Katz has published roughly 200 scientific articles and textbook chapters, and 15 books to date, including multiple editions of leading textbooks in both Preventive Medicine, and nutrition. Recognized globally for expertise in nutrition, weight management and the prevention of chronic disease, he has a social media following of well over half a million.
Dr. Katz has an extensive media portfolio, having worked for ABC News/Good Morning America as an on-air contributor, a writer for the New York Times syndicate, and a columnist to O, the Oprah Magazine. Currently, he is a blogger/medical review board member for the Huffington Post, a health contributor to U.S. News & World Report.
In 2015, Dr. Katz established the True Health Initiative to help convert what we know about lifestyle as medicine into what we do about it, in the service of adding years to lives and life to years around the globe.
Virtual Field Tour with Red Sun Farms
We’re bringing the farm to you! Explore as technology brings you live to the field to have the chance to see and speak in real-time with the growers.
Red Sun Farms
Friday, April 20, 1:00 pm – 2:00 pm
Salon AB (4th Floor)
This year’s tour will focus on hi-tech greenhouses with Red Sun Farms and the vegetables they produce. We’ll showcase how greenhouses work to provide consistent quality and supply. The tour will feature the growing cycle, sustainability and the materials used by various levels of greenhouses to produce higher-yield farming. Come join us inside the world of greenhouses.
The Impact and Future of NAFTA
2:00 pm – 3:00 pm
Salon K (6th Floor)
In a dynamic political environment the new administration is exercising new policy positions including possible renegotiation of existing international trade deals including NAFTA. Join experts in trade policy to learn more about the far reaching and broad impacts of NAFTA for various industries including agriculture and where produce fits in the full scope of trade benefits for Canada, the United States and Mexico.
Panel Moderator
Highly regarded for his bipartisan approach and strategic advocacy initiatives, Robert has testified before Congress on a number of important issues including trade, small business, and agriculture related programs.
With a Master’s degree in Public Administration and Bachelor’s degree in Government, both from the University of Maryland, Robert has been interviewed by CNN and C-Span and has been quoted in major media publications including the Wall Street Journal, Washington Post, NY Times, Chicago Tribune, LA Times, and U.S. News and World Report.
Panelists
For over 16 years and in his role as CPMA President, Ron has worked to represent the needs and interests of over 830 international and Canadian members to enhance the Canadian market and facilitate trade of fresh fruits and vegetables.
Mr. Lemaire’s professional background brings a range of diversified experiences ranging from government relations and advocacy, association management and governance, strategic planning, marketing and communications, as well as public private partnerships and capacity building.
Ron holds a combined Bachelor’s Degree from Carleton University in both Law and Sociology.
