Marriott Marquis in Houston, Texas
April 10-12 2025
“Viva Fresh is all about relationships and there’s something about Texas hospitality that brings out the best in people. We appreciate the value of the Tex-Mex corridor and how it helps us make investments in local communities and remain connected to our suppliers and our customers.”
– Anna Lopez, Vice President of Produce for H-E-B
2024 Diamond / Platinum Sponsors
Valuable Experience, Networking and Education
Better Opportunities
The Viva Fresh Produce Expo was created in response to our industry's need.Meaningful Networking Opportunitites
The Viva Fresh Produce Expo was created in response to our industry’s need for better opportunities to create meaningful networking opportunities that highlight products and build relationships.
Regional Tradeshow
This intimate and affordable regional tradeshow replaces the former Texas Produce Convention.Intimate and Affordable
Hosted by the Texas International Produce Association (TIPA), the expo highlights the “Gateway to the Americas,” showcasing produce grown in the Southwestern United States and Mexico.
Networking and Education
The expo focuses heavily on networking and education.Networking and Education
Virtual field tours, supermarket dietitian, merchandising trends, issues and opportunities with trade between Mexico and the U.S.
LATEST NEWS
Viva Fresh Registration Opens January 25th
Bigger, Bolder, Fresher, Better Than Ever - Viva Fresh Registration Opens January 25th Mission, Texas; January 20, 2023 – The [...]
Call for Participants Join the Fourth Annual Clean Eating Challenge!
Mission, Texas; June 15, 2022: This year, eleven participants completed the third annual Viva Fresh Clean Eating Challenge which culminated [...]
Viva Fresh Open Golf Tournament to Raise Money for Scholarships
Mission, Texas; March 7, 2022: The Texas International Produce Association is proud to announce that this year’s Viva Fresh Open [...]
TIPA Kicks Off Countdown to Viva Fresh with Keynote Speaker Announcement Highlighting Importance of Clean Eating
Mission, Texas; February 7, 2021 – The Texas International Produce Association (TIPA) has announced Dave McGillivray as the 2022 Viva [...]
Viva Fresh reflections recall path to success
By Tom Karst, The Packer. April 7, 2021 If 2020 delivered a punch to the industry gut with the COVID-19 [...]
SEGMENT OF THE INDUSTRY ATTENDING VIVA FRESH
The #1 trending regional trade show. But don’t take our word for it, check out our testimonials to understand why our participants have enjoyed Viva Fresh Produce Expo and are ready to signup for next year!
READ WHAT OTHER ATTENDEES ARE SAYING
Viva Fresh was a great show. It provided SunFed the setting to spend time with our valued friends and customers. The show is the right balance of kicking back while allowing business to happen. We’ll be back.
Viva Fresh should be on everyone’s list of must attend shows if you’re looking for new sources of supply. This was our second year of attending we found more sources for products, and met more suppliers, definitely a big advantage for us to attend.
Being a veteran of many shows in both food and transportation, I can honestly tell you that the schedule, format, presentations, and displays were the best I have ever seen on this scale. The professionalism from start to finish was impressive and your team should be very proud.
I really enjoyed all of the events and got to interact with many current and potentially future suppliers for Sam’s Club. The show really felt like a smaller version of the PMA Fresh Summit which made for a great environment.
I want to applaud the people behind the VIVA FRESH 2015. It was great!