Mission, Texas; July 7, 2014: Mark your calendars, the Texas International Produce Association (TIPA) has announced plans to host the inaugural VIVA Fresh Conference and Expo on March 26-28, 2015 in Austin, Texas. The expo, which is meant to highlight the “Gateway to the Americas,” will focus on produce grown in the Southwest region of the United States and while also showcasing the role of Mexican produce.
The new VIVA Fresh Expo was created to take advantage of the trend to offer more intimate and affordable regional tradeshows that allow vendors and customers to create meaningful networking opportunities that highlight products and build relationships. The new show replaces TIPA’s grower expo.
“We’re excited to debut this new international conference that will showcase the quality, variety, and availability of fresh produce from the Southwest region and Mexico in an intimate setting,” commented TIPA President, Bret Erickson. “The cost of doing business continues to rise and providing actionable value to our members while showcasing these great products is a top priority.”
The expo will focus heavily on networking and education and include virtual field tours, a supermarket dietician symposium, the latest in merchandising trends, and a wide range of topics focusing on issues and opportunities with trade between Mexico and the US that impact both growers and customers.
Dante Galeazzi, of Crescent Fruit and the Expo Committee Chair remarked, “Imported products continue to grow in volume and distribution. We believe that the education and transparency we will provide in this conference related to the growth and expansion of produce grown in Mexico, transportation issues and upcoming trade regulations will break down barriers and make this conference unique to other trade shows.”
And since everything is bigger in Texas, expect big ideas and big flavors. Along with the education component, the expo will be focused on the style and taste of the produce and where it’s grown, with chef-inspired events and receptions with a foodie flair.
The VIVA Fresh Expo website will launch in August and include detailed information on schedule, registration, sponsorship and exhibiting. Retailers and foodservice companies are invited to attend free of charge, including travel expenses. For more information, contact Bret Erickson at email@example.com.
About the Texas International Produce Association
The Texas International Produce Association (TIPA) was created in 1942 to represent the interest of shippers of Texas-grown fruits and vegetables. In 1996, the scope of TIPA was expanded to address the problems and opportunities surrounding the importation and marketing of foreign grown produce. TIPA’s member companies include: growers, domestic shippers, import shippers, specialty shippers, distributors, and material and service providers.