FRIDAY, APRIL 6
GRAND OAKS BALLROOMS AND SALONS
The Viva Fresh educational sessions will be held on Level 2 in the Grand Oaks ballrooms and salons on Friday, April 6. Please check back soon for more updates and a list of 2018 session topics and speakers.
VIVA FRESH EDUCATION TOPICS
MERGER & ACQUISITIONS – THE GAME-CHANGING LOTTERY OF PRIVATE EQUITY AND BIG BUSINESS DOLLARS
Growing to the next level or creating a generational transition plan can be complicated, especially if capital is an issue. Learn more about the role of private equity and how it is changing the face of business growth, acquisition and innovation in produce.
THE MULTI-GENERATION MARKETPLACE: HOW IT’S CHANGING THE FACE OF BUSINESS FOR EMPLOYERS & CONSUMERS
Never before in history have generations come together with as broad of differing cultural and value differences, as well as expectations for businesses and brands. Much is made of the differences between generations of workers and consumers. It’s estimated that one-in-three American workers are Millennials, giving them the largest share of the American workforce and amplifying buying power, having surpassed Generation X and the Baby Boomers. Yet, Baby Boomers and Generation X also hold experience and institutional knowledge critical to business success and their own buying power not to be overlooked. How do you successfully marry the generations, understand the trends, not give in to blanket stereotypes and create an environment where everyone can thrive and business can grow. This workshop will help you learn how to effectively address and take advantage of the differences in values and expectations of each generation.
HOW AMAZON SEES THE FUTURE OF RETAILING – INCLUDING DISCUSSION OF WEARABLES AND IN-HOME TECHNOLOGY ON CONSUMPTION
Amazon.com’s $13.7 billion purchase of Whole Foods instantly makes it a major player in the U.S. grocery industry leaving shoppers, retailers and other brick and mortar competitors wondering what lies ahead. As online retailing has taken hold, Amazon has disrupted the traditional brick and mortar sales model and the company has now set their sights on grocery. Join us to consider how Amazon could impact the future of supermarket retailing and address the role technology will play in food retailing and consumption.
FRIDAY VIRTUAL FIELD TOUR
Nearly half of US fruit and vegetable imports come from Mexico worth over $5 billion. Mexico continues to be a growing region of diverse products and year-round availability making this region a critical supply source for the produce industry. But with occasional food safety scares many wonder what are our friends across the border doing to advance food safety initiatives and what is their role in global food safety. Join us live from an avocado field, packing house and quality control labs to learn more about best in class food safety and how leading Mexican suppliers are advancing food safety.